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About Loula and Deer

Loula and Deer is Brighton based boutique offering divine yet practical toys and accessories for babies and toddlers. Loula and Deer is a place for new parents who want the highest quality unique gifts for them and their children that nurture growth, foster imagination and focus on the good. Good for the environment and good for the family. At Loula and Deer we offer a variety of gifts from the softest swaddling blankets to organic candles for new Mums; from the softest rattle to a portable dolls house; from stacking alphabet blocks to kaleidoscopes and many more, all sourced from ethical independent suppliers in the UK, Europe and beyond.

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From the founder

Our emphasis is on timeless design and appeal; classical and non-fussy. Central to our vision is the belief that a stimulated and happy childhood will ensure a healthy future for the whole planet.


Loula and Deer is the creation of Lolita Colenso.

While pregnant with her second child and after graduating with BA degree in Technology and Innovation from Sussex University, Lolita got inspired to open a shop that sold things she loved, in a space she loved and to people she would grow to love. Things that were both innovative and fashionable but also timeless and old fashioned. This is where the brand was born, taking inspiration from the Masters research on consumer buying pattern, and having things that are beautiful, but fit in small spaces. Lolita used her experience as a new mother to build her business. The brand grew from her love of small toys, a relationship between interior and play, what’s less is more and based on her interest in timelessness. The quirky name Loula, from Loula and Deer, is in fact the nicknames of her son Louis, who designed the logo for the brand and her daughter Lara, and a Deer which is the favourite toy and a symbol of festivity. Loula and Deer stocks fun, funky, timeless and innovative toys and gifts for you and your children. Lolita attends on average 10 trade shows every season all over Europe, to select the products that will put smile on your face. Loula and Deer aims to support Brighton’s cultural identity as a seaside town full of independent, unique shops that are always a step ahead of the high street shops. So keep popping back! There's always something new and unique for every child! Trusted Site