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Toby Tiger Organic Dinosaur Applique Hoodie
Based in Brighton, Toby Tiger (founded by Zoe Mellor) has made a name for itself producing bold, sustainable, timeless and high quality clothing for children. The Toby Tiger philosophy is for kids to be dressed as kids in their colourful, instantly recognisable prints and motifs. The designs are unisex, made to last and to be passed down from generation to generation.
"Our aim as a shop is simple: to put the joy back into kids clothing with bright colours and bold patterns that we design ourselves."
In 1998, I founded Toby Tiger, named for my 25-year-old son Toby, whose real middle name is Tiger! I wanted to create bold, playful, colourful, and timeless designs. My philosophy has always been to dress kids like kids, with clever design details that make it easy and comfortable for them to wear our clothes. I was the first organic brand to use colour, azo-free dyes, and sustainable prints and manufacturing that are good for the environment. I have always advocated for organic cotton. Kids and I have always adored bright colours. Before moving to Brighton, I started my career designing from a small studio in Clerkenwell, London, called Cockpit Studios. It was a fun place to be and a hub for a group of young designers; When I moved to Brighton, I opened our first shop, which served as a cutting room for new designs and garments. We used to have a group of knitters and sewers who worked as t-shirt printers locally to make our first collections. It was a lot of hands-on work, but as demand increased and more stockists wanted our designs, we gradually and organically started making more clothing in Turkey, India, and China factories. Ultimately, we moved into our flagship store on Gardner Street in the heart of Brighton's bustling north Laine district in 2003. This shop is still here today!
Toby Tiger Organic Dinosaur Applique Hoodie
Toby Tiger Organic Girly Striped Blanket
Toby Tiger Organic Seagull Applique T Shirt
Toby Tiger Organic Forest Adventure Print T Shirt
Toby Tiger Organic Floral Mushroom Printed Long Sleeved Skater Dress
Toby Tiger Organic Multi Building Block Blanket
Toby Tiger Organic Pink Breton Bodysuit
Toby Tiger Christmas Character Gift Wrap + Personalised Card
Toby Tiger Organic Yoga Pant with Autumn Print
Toby Tiger Organic Blue Breton Bodysuit
Toby Tiger Organic Rainbow Raindrop Cloud Applique T Shirt
Toby Tiger Seagull Gift Wrap + Personalised Card
Toby Tiger Organic Hedgehog Applique Long Sleeved T Shirt
Toby Tiger Organic Yoga Pants with Turquoise Rainbow Print
Toby Tiger Organic Spring Print Skater Dress
Toby Tiger Organic Summer Dress with Ice Cream Print
Toby Tiger Organic Yellow Seagull Print Summer Dress
Toby Tiger Organic Dungarees with Campervan Print
Toby Tiger Organic Wild Cats Print T Shirt
Toby Tiger Organic Strawberry Print Yoga Pants
Toby Tiger Organic Crocodile Applique T Shirt
Toby Tiger Organic Bold Floral Printed Slungarees
Toby Tiger Organic Parrot Print T Shirt
Toby Tiger Organic Camping Bear Printed Yoga Pants
Toby Tiger Organic Green Breton Bodysuit
Toby Tiger Organic Born Free Lion Applique T Shirt
Toby Tiger Multi Elephant Gift Wrap + Personalised Card
Toby Tiger Organic Robin Print Dungarees
Toby Tiger Organic Boat Printed T Shirt
Toby Tiger Organic Robin Applique Sleepsuit
Toby Tiger Organic Multi Striped Sleepsuit
Toby Tiger Organic Multi Striped Cosy Fleece Sweatshirt
Toby Tiger Organic Fruit Flower Applique Dress
Toby Tiger Organic Floral Mushroom Applique Hoodie
Toby Tiger Organic Summer Dress with Turquoise Rainbow Print
Toby Tiger Organic Orange Basic Long Sleeved T Shirt
Toby Tiger Organic Penguins Christmas Pyjamas
Toby Tiger Organic Pear Print Summer Dress
Toby Tiger Organic Magical Mix Up Print Skater Dress
Toby Tiger Owl Gift Wrap + Personalised Card
Toby Tiger Christmas Tree Gift Wrap + Personalised Card
Toby Tiger Organic Multi Rainbow Leggings
Toby Tiger Organic Sailboat Print Applique T Shirt
Toby Tiger Organic Diplodocus Applique Long Sleeved T Shirt
Toby Tiger Organic Dribble Bib with Tomato Print
Toby Tiger Heart Gift Wrap + Personalised Card
Toby Tiger Organic Multi Striped Hoodie
Toby Tiger Pack of 2 Organic Horse and Apple Printed Muslin