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Toby Tiger Organic Ice Cream Print Yoga Pant
Based in Brighton, Toby Tiger (founded by Zoe Mellor) has made a name for itself producing bold, sustainable, timeless and high quality clothing for children. The Toby Tiger philosophy is for kids to be dressed as kids in their colourful, instantly recognisable prints and motifs. The designs are unisex, made to last and to be passed down from generation to generation.
"Our aim as a shop is simple: to put the joy back into kids clothing with bright colours and bold patterns that we design ourselves."
In 1998, I founded Toby Tiger, named for my 25-year-old son Toby, whose real middle name is Tiger! I wanted to create bold, playful, colourful, and timeless designs. My philosophy has always been to dress kids like kids, with clever design details that make it easy and comfortable for them to wear our clothes. I was the first organic brand to use colour, azo-free dyes, and sustainable prints and manufacturing that are good for the environment. I have always advocated for organic cotton. Kids and I have always adored bright colours. Before moving to Brighton, I started my career designing from a small studio in Clerkenwell, London, called Cockpit Studios. It was a fun place to be and a hub for a group of young designers; When I moved to Brighton, I opened our first shop, which served as a cutting room for new designs and garments. We used to have a group of knitters and sewers who worked as t-shirt printers locally to make our first collections. It was a lot of hands-on work, but as demand increased and more stockists wanted our designs, we gradually and organically started making more clothing in Turkey, India, and China factories. Ultimately, we moved into our flagship store on Gardner Street in the heart of Brighton's bustling north Laine district in 2003. This shop is still here today!
Toby Tiger Organic Ice Cream Print Yoga Pant
Threadbear Design Ltd Wooden Retro Cars
Toby Tiger Organic Multi Rainbow Printed Christmas Stocking
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Toby Tiger Organic Boat Printed Running Shorts
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Toby Tiger Organic Ice Cream Print Dungaree Shorts
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Toby Tiger 3 Sheets Christmas Character Wrapping Paper
Toby Tiger 5 Sheets Christmas Character Wrapping Paper
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Toby Tiger 3 Sheets Christmas Tree Wrapping Paper
Djeco Wooden Botablo Jungle Puzzle
Toby Tiger Organic Mouse and Mushroom Applique Hoodie
Toby Tiger Organic Horse Applique Long Sleeved Dress
Toby Tiger Organic Horse Print Long Sleeved Skater Dress
Toby Tiger Organic Bold Floral Printed Dungarees
Toby Tiger Organic Dungarees with Heart Print
Toby Tiger Organic Rainbow Dinosaur Printed Dungarees
Toby Tiger Organic Fruit Print Summer Dress
Toby Tiger Organic Triceratops Applique Long Sleeved T Shirt
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Toby Tiger Organic Rainbow Applique T Shirt
Toby Tiger Pack of 2 Organic Autumn Printed Muslins
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Toby Tiger Pack of 2 Organic Rainbow Dinosaur Printed Muslins
Toby Tiger Organic Yoga Pants with Vegetable Garden Print
Toby Tiger Pack of 2 Organic Robin Printed Muslins
Toby Tiger Organic Magical Mix Up Print Slungarees
Toby Tiger Organic Rainbow Applique Hoodie
Toby Tiger Organic Red and Blue Striped Yoga Pants
Toby Tiger Organic Bold Floral Printed Yoga Pants
Toby Tiger Organic Green Basic Leggings
Toby Tiger 3 Sheets Owl Wrapping Paper
Toby Tiger 3 Sheets Jungle Wrapping Paper
Toby Tiger 3 Sheets Blue Star Wrapping Paper