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Toby Tiger Organic Art Print Skater Dress
Based in Brighton, Toby Tiger (founded by Zoe Mellor) has made a name for itself producing bold, sustainable, timeless and high quality clothing for children. The Toby Tiger philosophy is for kids to be dressed as kids in their colourful, instantly recognisable prints and motifs. The designs are unisex, made to last and to be passed down from generation to generation.
"Our aim as a shop is simple: to put the joy back into kids clothing with bright colours and bold patterns that we design ourselves."
In 1998, I founded Toby Tiger, named for my 25-year-old son Toby, whose real middle name is Tiger! I wanted to create bold, playful, colourful, and timeless designs. My philosophy has always been to dress kids like kids, with clever design details that make it easy and comfortable for them to wear our clothes. I was the first organic brand to use colour, azo-free dyes, and sustainable prints and manufacturing that are good for the environment. I have always advocated for organic cotton. Kids and I have always adored bright colours. Before moving to Brighton, I started my career designing from a small studio in Clerkenwell, London, called Cockpit Studios. It was a fun place to be and a hub for a group of young designers; When I moved to Brighton, I opened our first shop, which served as a cutting room for new designs and garments. We used to have a group of knitters and sewers who worked as t-shirt printers locally to make our first collections. It was a lot of hands-on work, but as demand increased and more stockists wanted our designs, we gradually and organically started making more clothing in Turkey, India, and China factories. Ultimately, we moved into our flagship store on Gardner Street in the heart of Brighton's bustling north Laine district in 2003. This shop is still here today!
Toby Tiger Organic Art Print Skater Dress
Toby Tiger Pack of 2 Organic Body Onsie with Butterfly Print
Toby Tiger Organic Slungarees with Autumn Print
Toby Tiger Organic Digger Applique T Shirt
Toby Tiger Organic Camping Bear Printed Dungarees
Toby Tiger Organic Campervan Applique Long Sleeved T Shirt
Toby Tiger Organic Kitten Printed Dress
Toby Tiger Organic Pink Multi Striped Blanket
Toby Tiger Organic Wild Cats Print Yoga Pant
Toby Tiger Organic Dungaree Shorts with Vegetable Garden Print
Toby Tiger Organic T Shirt with Daisy Print
Toby Tiger Organic Yellow Seagull Print Muslin 2-pack
Toby Tiger Organic Autumn Printed Baby Gift Set
Toby Tiger Organic Skater Dress with Fruit Flower Print
Toby Tiger Organic Puffin Print Dribble Bib
Toby Tiger Organic Triceratops Applique T Shirt
Toby Tiger Organic Bug Print T Shirt
Toby Tiger Organic Space Printed Skater Dress
Toby Tiger Organic Squirrel Applique T Shirt
Toby Tiger Organic Seaside Applique Sleepsuit
Toby Tiger Organic Dino Applique T Shirt
Toby Tiger Organic Chicken Print T Shirt
Toby Tiger Organic Chicken Print Dungarees
Toby Tiger Organic English Garden Applique Hoodie
Toby Tiger Organic Trex Applique T Shirt
Toby Tiger Organic Skater Dress with Forest Adventure Print
Toby Tiger Organic Cherry Printed Skater Dress
Toby Tiger Organic Hedgehog Applique Long Sleeved T Shirt
Toby Tiger Organic Duck Applique Dress
Toby Tiger Organic Strawberry Print Running Shorts
Toby Tiger Organic Animal Train Applique T Shirt
Toby Tiger Organic Leaping Bunny Applique T Shirt
Toby Tiger Organic Wild Cats Print Skater Dress
Toby Tiger Organic Fawn Applique T Shirt
Toby Tiger Organic Boat Printed Summer Dress
Toby Tiger Organic Crocodile Printed T Shirt
Toby Tiger Organic Robin Applique Dress
Toby Tiger Organic Art Applique T Shirt
Toby Tiger Organic Digger Print Jogger
Toby Tiger Organic Christmas Dog Applique Long Sleeved T Shirt
Toby Tiger Organic Fire Engine Applique Long Sleeved T Shirt
Toby Tiger Organic Dungarees with Autumn Print
Toby Tiger Organic Dinosaur Printed T Shirt
Toby Tiger Organic Navy Shorts
Toby Tiger Organic Playtime Mix Up Printed Dungarees
Toby Tiger Organic Shooting Star Applique Hoodie
Toby Tiger Organic Farm Print Summer Dress
Toby Tiger Organic Puffin Print Running Shorts