I have been working in the Fashion industry for 20 years, mainly producing and designing for the high street. I live in Colchester and Annabelle's was the main store I would shop in, when I wasn't in London. So, when the previous owner decided to move into another chapter in her life, I decided to take in on. I have kept a similar brand mix, but added some new fresh lines like Stella Nova, Munthe, Dawn + Dare, Sessun to name but a few. I have also launched my own sustainable line A87 for AW22, this is made using surplus fabrics, end of rolls. These fabrics would otherwise sit in mills until no longer usable... making use of what other leave behind. Stop landfill and wastage... I feel like now I can really use my knowledge and experience to create something I really believe in.