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Toby Tiger 3 Sheets Sausage Dog Wrapping Paper
Based in Brighton, Toby Tiger (founded by Zoe Mellor) has made a name for itself producing bold, sustainable, timeless and high quality clothing for children. The Toby Tiger philosophy is for kids to be dressed as kids in their colourful, instantly recognisable prints and motifs. The designs are unisex, made to last and to be passed down from generation to generation.
"Our aim as a shop is simple: to put the joy back into kids clothing with bright colours and bold patterns that we design ourselves."
In 1998, I founded Toby Tiger, named for my 25-year-old son Toby, whose real middle name is Tiger! I wanted to create bold, playful, colourful, and timeless designs. My philosophy has always been to dress kids like kids, with clever design details that make it easy and comfortable for them to wear our clothes. I was the first organic brand to use colour, azo-free dyes, and sustainable prints and manufacturing that are good for the environment. I have always advocated for organic cotton. Kids and I have always adored bright colours. Before moving to Brighton, I started my career designing from a small studio in Clerkenwell, London, called Cockpit Studios. It was a fun place to be and a hub for a group of young designers; When I moved to Brighton, I opened our first shop, which served as a cutting room for new designs and garments. We used to have a group of knitters and sewers who worked as t-shirt printers locally to make our first collections. It was a lot of hands-on work, but as demand increased and more stockists wanted our designs, we gradually and organically started making more clothing in Turkey, India, and China factories. Ultimately, we moved into our flagship store on Gardner Street in the heart of Brighton's bustling north Laine district in 2003. This shop is still here today!
Toby Tiger 3 Sheets Sausage Dog Wrapping Paper
Toby Tiger Organic Pyjamas with Halloween Print
Toby Tiger 5 Sheets Multi Elly Wrapping Paper
Toby Tiger Organic Pumpkin Printed Pyjamas
Toby Tiger 3 Sheets Multi Elly Wrapping Paper
Toby Tiger 5 Sheets Owl Wrapping Paper
Toby Tiger 5 Sheets Multi Dino Wrapping Paper
Toby Tiger Organic Grey Stripe Dribble Bib
Toby Tiger 5 Sheets Multi Bird Wrapping Paper
Toby Tiger 3 Sheets Multi Bird Wrapping Paper
Toby Tiger Organic Red Basic Leggings
Toby Tiger Organic Apple Printed Fleece Sweatshirt
Tender Leaf Toys Counting Carrots Toy
Toby Tiger Pink Apple Printed Cushion Cover
Toby Tiger Organic Apple Printed Pyjamas
Toby Tiger Organic Cherry Print Yoga Pant
Toby Tiger Organic Multi Striped Leggings
Toby Tiger Organic Rainbow Dinosaur Printed Pyjamas
Toby Tiger Organic Halloween Ghost Applique T Shirt
Toby Tiger 3 Sheets Alphabet Wrapping Paper
Toby Tiger Organic Pink Multi Striped Leggings
Toby Tiger Organic Dribble Bib with Sealife Print
Button Books Flash Cards Numbers Book by Alain Gree
Toby Tiger 5 Sheets Blue Star Wrapping Paper
Toby Tiger 5 Sheets Alphabet Wrapping Paper
Toby Tiger Dino Gift Wrap + Personalised Card (Birthday)
Toby Tiger 3 Sheets New Baby Wrapping Paper
Toby Tiger Pack of 2 Organic Pop Flower Muslins
Toby Tiger Organic Seagull Print T Shirt
Toby Tiger 3 Sheets Seagull Wrapping Paper
Toby Tiger Grey Bike Printed Cushion Cover
Toby Tiger Pack of 2 Organic Purple Butterfly Muslins
Toby Tiger Organic Rainbow Striped T Shirt with Green Trim
Toby Tiger 5 Sheets New Baby Wrapping Paper
Toby Tiger 5 Sheets Seagull Wrapping Paper
Toby Tiger Flower Power Gift Wrap + Personalised Card
Toby Tiger Organic Frog Applique Hoodie
Toby Tiger Blue Bike Printed Cushion Cover
Toby Tiger Peaflower Printed Cushion Cover
Toby Tiger Organic Memphis Printed Dress
Toby Tiger Organic Wild Cats Print Pyjamas
Toby Tiger Organic Sailboat Print T shirt
Toby Tiger Organic Apple Printed Long Sleeved T Shirt
Toby Tiger Organic Green Basic Long Sleeved T Shirt
Toby Tiger Organic Purple Basic Legging
Toby Tiger 5 Sheets Heart Wrapping Paper
Toby Tiger Multi Bird Gift Wrap + Personalised Card (birthday)
Toby Tiger Organic Horse Printed Pyjamas