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Toby Tiger Organic Pink Cloud Applique T Shirt
Based in Brighton, Toby Tiger (founded by Zoe Mellor) has made a name for itself producing bold, sustainable, timeless and high quality clothing for children. The Toby Tiger philosophy is for kids to be dressed as kids in their colourful, instantly recognisable prints and motifs. The designs are unisex, made to last and to be passed down from generation to generation.
"Our aim as a shop is simple: to put the joy back into kids clothing with bright colours and bold patterns that we design ourselves."
In 1998, I founded Toby Tiger, named for my 25-year-old son Toby, whose real middle name is Tiger! I wanted to create bold, playful, colourful, and timeless designs. My philosophy has always been to dress kids like kids, with clever design details that make it easy and comfortable for them to wear our clothes. I was the first organic brand to use colour, azo-free dyes, and sustainable prints and manufacturing that are good for the environment. I have always advocated for organic cotton. Kids and I have always adored bright colours. Before moving to Brighton, I started my career designing from a small studio in Clerkenwell, London, called Cockpit Studios. It was a fun place to be and a hub for a group of young designers; When I moved to Brighton, I opened our first shop, which served as a cutting room for new designs and garments. We used to have a group of knitters and sewers who worked as t-shirt printers locally to make our first collections. It was a lot of hands-on work, but as demand increased and more stockists wanted our designs, we gradually and organically started making more clothing in Turkey, India, and China factories. Ultimately, we moved into our flagship store on Gardner Street in the heart of Brighton's bustling north Laine district in 2003. This shop is still here today!
Toby Tiger Organic Pink Cloud Applique T Shirt
Toby Tiger Organic Horse Printed Yoga Pants
Toby Tiger Pack of 2 Organic Forest Adventure and Red Apple Printed Muslins
Toby Tiger Organic Slungarees with Forest Adventure Print
Toby Tiger Organic Yellow Basic Long Sleeved Baby Body Onesie
Toby Tiger Organic Red and Pink Striped Joggers
Toby Tiger Organic Rainbow Dinosaur Printed Slungarees
Toby Tiger Organic Babygrow with Forest Adventure Print
Toby Tiger Pack of 2 Organic Floral Mushroom and Toadstool Printed Muslins
Toby Tiger Organic Floral Mushroom Baby Bundle Gift Set
Toby Tiger Organic Yoga Pants with Snail Print
Toby Tiger Organic Leaping Bunny Applique Hoodie
Toby Tiger Organic Dog Applique T Shirt
Toby Tiger Organic Purple Basic Short Sleeved Baby Body
Toby Tiger Organic Blue Striped Joggers
Toby Tiger Organic Christmas Dog Printed Dribble Bib
Toby Tiger Organic Seaside Applique Hoodie
Toby Tiger Baby Elly Gift Wrap + Personalised Card (New Baby)
Toby Tiger Organic Horse Print Babygrow
Toby Tiger Organic Crocodile Printed Yoga Pants
Toby Tiger Organic Camping Bear Applique Hoodie
Toby Tiger Organic Red Shorts
Toby Tiger Organic Spring Applique Hoodie
Toby Tiger Organic Horse Baby Bundle Gift Set
Toby Tiger Organic Digger Printed Hoodie
Tender Leaf Toys Wooden Farmyard Cow Animal Toy
Toby Tiger Organic Multi Heart Printed T Shirt
Toby Tiger 3 Sheets Flower Power Wrapping Paper
Toby Tiger 5 Sheets Flower Power Wrapping Paper
Toby Tiger Organic Boat Printed Yoga Pants
Toby Tiger Organic Seahorse Applique T Shirt Dress
Toby Tiger Organic Orange Basic Leggings
Toby Tiger Organic Short Sleeved T Shirt with Multi Rainbow Print
Toby Tiger Organic Farm Applique Hoodie
Toby Tiger Organic Bat Printed Babygrow
Toby Tiger Organic Blue Basic Leggings
Toby Tiger Organic Blue Basic Long Sleeved Baby Bodysuit
Toby Tiger Organic Pink Basic Leggings
Toby Tiger 3 Sheets Baby Elly Wrapping Paper
Toby Tiger Organic Floral Mushroom Printed Slungarees
Toby Tiger Organic Pink Basic Short Sleeved T Shirt
Toby Tiger 5 Sheets Baby Elly Wrapping Paper
Toby Tiger Organic Pink Basic Long Sleeved T Shirt
Toby Tiger 5 Sheets Jungle Wrapping Paper
Toby Tiger Heart Printed Cushion Cover
Toby Tiger Organic Green Dash Dribble Bib
Toby Tiger 3 Sheets Multi Dino Wrapping Paper
Toby Tiger 5 Sheets Sausage Dog Wrapping Paper