I went into business full-time with Nordic Muse in June 2018. I’ve always worked in retail, from the shop floor through to retail head office roles - retail has been my industry of choice for the last 20 years. As the high-street evolved, I felt this lacked a personal touch, and what I’d previously regarded as a hobby, trading local Artisan markets was becoming much more significant to me. With a combined passion for retail, and my love for Scandinavian design, Nordic Muse was born. I wanted to deliver a personal approach to the shopping experience, with collections characterised by simplicity, minimalism and functionality. Nordic Muse is now an award-winning Independent Retailer, and my combined passion for both product and service has resulted in a 5* experience for our customers.