2018 Trend Guide: Maximalism

We’re starting off 2018 with our annual interiors trend guide, showing you how you can bring the year’s biggest trends into your home. In this article, read all about maximalism, the movement that’s turning homeware on its head.


For the past few years, interior trends have been largely focused on a “less is more” mentality. The advent of Scandi style birthed a stripped-back aesthetic whereby clean lines, cool colours, and understated detailing reigned supreme. Here at Trouva, we are firm believers in the calming qualities of minimalism, and have long championed its restorative powers. But this year, we’re sensing that a change is in the air.


Following several politically and socially uncertain years, people seem eager for a vibrant new aesthetic to propel them into the upcoming year. They want the chance to make their homes a space where they can assert their personality without the slightest hesitation; where there are no rules, and where fun is at the forefront. Enter maximalism, one of the trends we’re tipping for success in 2018.


The movement began its visual journey in the 1970s art world, where the birth of neo-Expressionism acted as a reactionary force against the sleek simplicity of 1960s minimalist art. In contrast to the austerity of its pared-back cousin, maximalism was about laying it on thick; colour, pattern, texture – everything was fair game. In this movement, more is most certainly more.


Zoe Anderson, owner of Trouva boutique W.A. Green, knows a thing or two about maximalism. Stepping into her Shoreditch store is like entering an Aladdin’s Cave of flamboyant homewares, where you can find kangaroo matchstick holders next to a Salvador Dalí doll, or golden cacti sitting alongside cushions festooned with jungle cats.


W.A. Green, Shoreditch
W.A. Green, Shoreditch


“I’ve always enjoyed colour and stand out pieces rather than making everything blend in,” she states. “Why hide away things that are amazing? They’re fun, exciting and give you something to be happy about.”


Indeed, maximalism is all about indulging in the visuals that bring you the most joy; there are very few constraints. As interior designer and maximalist veteran Iris Apfel said, “I don’t have any rules, because I’d only be breaking them”, which is a sentiment that Zoe seconds. Her mantra is to “be bold, be bright and try new things”. She doesn’t stock anything in her boutique that she wouldn’t have in her own home, and adores the effect they have when grouped together. “It’s addictive,” she explains, “but in a really good way.”


Iris Apfel and her late husband Carl in their New York home
Iris Apfel and her late husband Carl in their New York home. Photo credit: Vogue


Zoe’s advice to those wishing to try out maximalism in their own homes? Start small, and you’ll quickly learn what works for you. “For someone dipping their toe in, I always say start with one stand out piece – that must-have item – and the rest of the scheme will soon reveal itself.”



“Cushions are an instant livener and a great starting point without changing major wall colours or things like that. Equally, at W.A.Green we stock some really fun ceramics that are an easy way to have something in the home that starts a conversation. Once you start maximalising you rarely go back.”


In the mood for more? Scroll through our gallery of the best W.A. Green products for maximal inspiration, and stay tuned for the rest of our 2018 trend guides. Looking for more inspiration? Explore our 2018 trend guide on Pinterest and shop our maximalist edit of “more is more” homewares.


Kate Richmond

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