This January, the team at Trouva are engaging in a month of discovery and exploration. We’ve got a jam-packed schedule that takes us all the way across Europe, visiting trade shows with new and existing boutiques to find the very best products for their stores.
This week we were in Paris for Maison et Objet, the biggest interior trade show in Europe. The five-day event is a biannual occasion for world-renowned brands to present their new ranges, providing visitors with an insightful overview of the trends to come in the year ahead.
Maison et Objet is one of the many places that our partner boutiques source their wares, as the vast variety of products on show creates ample opportunity for exploration and discovery. This year we decided to visit the show together to seek shared inspiration – after all, we are an independent community!
The exhibition space at Paris Nord Villepinte was divided into various halls, each of which boasted a different theme. From cosy homeware brands in hall 2 to forward-thinking design brands in hall 7, there was something of interest for all visitors.
Whilst you would need the full five days (if not more) to explore all of the exhibitors, we invited our boutique owners to join us for a short snippet, taking two to three days to survey the designs on show. The aim was for our community to gather inspiration that would then enable them to curate their own collection of products, be they for their shop floor or their Trouva boutique pages.
Amongst the stands, certain trends stood out as key players for the upcoming season. An overwhelmingly popular colour palette was formed of burnt orange, dusky pink, and soft green – a variation on Pantone’s Far-fetched palette, which you can read about in our 2018 trend guide. These recurring colours created a sense of unity amongst the huge array of products on offer, and spanned everything from meticulously sculpted ceramics to statement furniture and lighting.
Another key trend to look forward to in warmer months is the use of natural materials. Straw, rattan and bamboo lamp shades dotted stands across all of the halls, whilst wooden structural products were natural conversation starters. Prefer to amp things up? The Seletti stand used surreal patterns, bold colours, and even a bed pinned to the wall to create a truly maximalist aesthetic.
Many of the brands styled their stands as aspirational living spaces, such as the expertly-curated HK Living collection. Subtle colours were used to enhance the product range, which was styled within a model house. The effect was striking; as you walked round each room it was easy to imagine yourself living there.
Above all else, we wanted to use Maison et Objet as an opportunity to connect with our boutique community in a truly inspirational space. Our Senior Community Manager Izzy gave a presentation on “Representing Your Shop’s DNA in a Digital World”, which gave boutiques valuable advice on how to best present an offline shop in the online world. Afterwards we hosted a champagne reception at Le Club, which allowed us to talk shop while enjoying a well-earned rest following a full day of exploring the show.
With our boutiques busy buying new season stock, be it from Maison et Objet or other trade shows, there are lots of exciting new products to look forward to. Visit New In for the latest Trouva additions, all lovingly (and expertly) curated.