Helping Independent Boutiques To Fight Back

Trouva co-founders Alex Loizou and Mandeep Singh spoke to CNBC about how Trouva is changing the retail landscape, acting as a “curator of curators” by gathering the UK’s best independent boutiques on one site. They explain how, by creating a streamlined retail platform, they have enabled customers from all over the world to shop expertly curated product ranges that they would not have discovered otherwise. Watch the full interview below.

The segment was filmed in Shoreditch boutique W.A.Green, where they were joined by Zoe Anderson, the boutique owner. She outlines how Trouva has changed her business:

“It’s really exciting because it means that I’ve got a new avenue where I know that I can sell far more [of certain products] than I would normally sell to my Shoreditch audience, so here in my store it can be more of a playground…I know I’ve got that support from Trouva to sell a huge amount of my product.”

How e-tail could be small independent retailers white knight from CNBC.


Jen Hore

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