Watch Our First Ever TV Advert

It’s official! We’ve launched our first ever TV advert and you get to see it before anyone else.


Celebrating all things independent, the advert brings together a small sample of our amazing boutiques on one imaginary street. Possibly the best shopping street ever (or at least we think so), our creative director’s vision was made possible thanks to All Response Media’s TV Star competition.

“It’s unbelievably exciting that only two years after starting Trouva, we’ve been able to launch our first ad campaign. A street like this lined with the UK’s most unique, expertly curated independent boutiques really would be the dream. Bringing that concept to life in the advert conveys the mission we’re so passionate about: empowering independents to thrive, both online and on our high streets.” – Lucy Ward, Creative Director

Discover unique treasures from our featured boutiques:

These guys are the real stars of the show!


A.S Apothecary

AS Apothecary, located in Lewes, offers a premium range of beauty products which are crafted in-house by founder Amanda Saurin and her dedicated team. Pivotal to the team’s philosophy is a seed to serum ethos; the team grow, gather, distil and make their products on site. They feel that through this care and attention to detail, the true essence and vitality of their plants can be captured in their products.

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Cassius & Coco

Cassius & Coco opened in Crouch End village in 2015 with a concept around showcasing surprisingly different lifestyle and design products. Cassius & Coco handpicks both emerging and renowned, local and international designers who are taking creative risks to manufacture one-of-a-kind objects. They support a more conscious way of shopping with our focus on design excellence with an emphasis on craftsmanship and sustainability.

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Indish Design Shop

Indish has been flying the flag for good design in Crouch End since 1996, with owners Melanie Silgardo and Kasha Dalal understanding the importance of good, useful design that lasts the test of time and has a purpose in your home. The London Design Guide said it best: ‘The whole essence of this shop challenges locals to leave empty-handed.’

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After a long and successful career in fashion, PREP founder Holly Wilson was looking for a new challenge during her maternity leave. Having lived in Stoke Newington for a number of years renovating her own home, she noticed a lack of cook shops offering niche and design-led brands for foodies in the area. She set out to create a space that was unlike the stack em’ high cookware retailers and PREP lives up to her aim. Stocking beautiful and unusual kitchenwares, it has become a destination within the local community.

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Darling & Gold 

Darling & Gold is a curated lifestyle boutique for the design-lover on vibrant Chatsworth Road. Housed in an old East End pie and mash shop, discover a range including clothing, accessories, homewares and gifts. With a distinctive aesthetic that fuses Scandinavian simplicity with British style, Darling & Gold showcases the best of British and Danish design.

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Closet & Botts

Closet & Botts is a homeware store bringing together a range of carefully selected goods both old and new. A love of colour and classic design has led the owners, Harriet and Chloe, to discover the flea markets of Europe, which they scour for vintage treasures to bring home. These form an integral part of the collection alongside new and handmade items chosen for their timeless design.

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Our Daily Edit

Inspired by the independent shopping scene in San Francisco, two former television producers, Ella Wells and Marc Lewis, opened the cool unisex store Our Daily Edit in Brighton. Their aim is to introduce lesser-known labels and emerging designers to stylish Brightonians and beyond.

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The founder Emily started Perrymans as a place to display her husband Will’s handmade furniture and chopping boards. The boutique started life as a basic webpage, then became a market stall before finally flourishing into a bricks and mortar premises in Lewes, Sussex. As the business has grown, so has their collection of well-made and useful products, sourced with care and made for purpose.

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Posh Totty Designs

Posh Totty Designs, located in Brighton, was set up in 2004 after a trip to Mexico where owner Alice Rivers Cripps was taught the basics of jewellery making by a group of local Mayan jewellers. Setting up in a small shop in Brighton, Alice sold her handmade, hand stamped and personalized jewelry alongside handcrafted gifts sourced from other makers.

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Bloomingville White Stripe Stoneware Water Jug

Looking for our TV advert’s featured jug? Don’t worry, we’ve got you.

Buy it here

Jen Hore

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