Named after the most unforgiving side of the mountain, The North Face has clothed some of the most adventurous people on our planet with their specialised mountaineering wear. Surprisingly perhaps, the brand actually started on a San Francisco beach in 1966, when two friends decided to put their hiking enthusiasm into a small mountaineering store. Today, the brand has global reach, with a tried-and-trusted range of performance-wear, footwear and equipment that is used by some of the world’s most intrepid climbers, mountaineers, skiers, snowboarders, endurance runners and explorers. The North Face are committed to pushing the boundaries of innovation so that their wearers can apply the same ethos to exploration.