

THE UPSIDE Nareli Insulated Jacket - Black
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Elastic cuffs and hem, satin quilted lining and Stüssy graphic embroidery on left chest. In the late ’80s and early ’90s, a brand founded by Shawn Stussy and was born from the Southern California surf scene and swept through the clothing landscape to redefine the look and ideology of casualwear. That brand was Stu?ssy, a label that grew organically from youth movements and inadvertently revolutionized the clothing business.
Relaxed-fit baggy denims, brilliant quality cotton separates and slouchy sweats and hoodies, Stüssy makes off-duty dressing a joy. Stüssy has remained top of the street style game for over thirty years. Founded by OC surfer Shawn Stüssy (or the “Godfather of streetwear” as he’s often referred to), his first piece was a T-shirt with his signature scrawled on it. By the mid-90s, Stüssy had become a worldwide phenomenon with the ‘International Stussy Tribe’ spreading the word from London to Tokyo, Paris to Milan, through style leaders such as Goldie, Hiroshi Fujiwara and Mick Jones. The pieces reflect Stüssy’s love of everything skate and surf-inspired, and his passion for reggae, punk and hip-hop. His appreciation and fascination for luxury brands is reflected in the quality of the pieces, but not the price.