Liv is Scandinavian for ‘life’ – the perfect name for this eclectic brand. Liv has thought of a 100 things your home needs, as well a 100 things you didn’t know you needed… but will soon discover you have to have. The brand was founded in 2005 by Tina and Asad Mirza. Copenhagen-born Tina studied graphic design and Asad, who was born in Pakistan, has a business background. Together, they created Liv, a reflection of both their cultures.