Lazy Oaf Lucky 7 Shirt Dress
Super soft velvet dress. Oversized cut. Heart-shaped perforation detail on the back and chocker-type knotted neck. Not Nice embroidery on the chest. Founded in 2001 by Gemma Shiel, in a garage, Lazy Oaf is an independent British streetwear brand, focusing on non-conformity in everything they create. Designing the men's and women's collections from its London studio, the brand creates pieces that play on the dark side, often adding sarcasm as well. The attitude of having fun and not taking anything too seriously runs through his entire design philosophy, which continually draws inspiration from wasted youth, teenage rebellion and a general sense of apathy towards established norms.
It’s been a not-so Lazy ride….Founded by Gemma Shiel from a North London Garage in 2001, Lazy Oaf is a design-led lifestyle brand with a history of doing things our own way. What started with hand-printed T-shirts sold from a stall in East London has now become an established independent brand, celebrating creativity, collaboration and community first, and the commercial bit second (sorry bank balance).