From Victoria Met Albert
Bask in the sun Sergi Navy Jacket
$178.99
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KnowledgeCotton Apparel shirt is cut to a regular shape from soft cotton-flannel. Lightly brushed with two toned yarn for texture. Impact compared to conventional or generic fiber: 91 % less water use 61 % less energy use 46 % less carbon dioxide Made in India by Suvastra India. Color: Dark Denim Quality: 100% organic Cotton Style no.: 90889-1165.
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Knowledge Cotton Apparel was built on an ethos of just that – knowledge. Founded in 1969, the brand took all aspects of its impact into consideration from the get go, working with cotton farmers and textile factories in a way that advocated care and responsibility for all those involved, including the environment. It’s a business model that’s admirable, and envied by many today – a model based on doing good, on successes beyond a company’s bank balance. Today the brand add ‘action’ and ‘respect’ to their founding principles, alongside ‘knowledge’, as they continue to look for new ways to minimize their impact through innovation and change-making.
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Icone in Paris, France
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