Ichi has been dressing demanding, style conscious young Scandinavians since 1999. Contemporary and intuitive, the collection includes everything from casual basics, good tailoring and hardy outdoor gear to outré party wear and accessories. The team’s design philosophy is that every piece should be simple, accessible and relatable. “With a strong detail focus mixed with a vibe of freedom and raw femininity, ICHI speaks to every women and encourages her to take lead”. One of their mottos is style over fashion, because they believe the former endures while the latter tends to be fleeting.