Souq is a luminous floral perfume, mixing sacred oils to a form a heady and intoxicating scent. Notes of rose, jasmine, musk and sandalwood have long been revered for their grounding, cooling and calming properties. A Tridoshic blend, Souq is formulated in a base of organic jojoba and traditional Ayurvedic herbs. Sourced globally and hand blended locally in Australia, AYU’s scented oils are made and measured with the ancient art of perfume, combined with the knowledge of balancing the mind, body and spirit. The creation of Ayu stems from extensive studies of India’s ancient and traditional systems of healing, Ayurveda, and is also grounded in the strong beliefs tied to the Vedic traditions. Ayurveda translated from Sanskrit means ‘the science of life’. Ayurveda’s main philosophies revolve around the three fundamental energies or Doshas; being Vata, Pitta and Kapha. These three energies exist within all things in balance, and are carefully considered when creating each unique Ayu blend. Ayu scents are hand-blended in a base of the finest ingredients including: Jojoba Oil (Simmondsia Chinensis), Jasmine sambac (Jasmineae Oleaceae), Rose Damask (Rosa damascena), Ambrette Seed (Abelmoschus moschatus), Wheatgerm Oil (Triticum Vulgare), Ashwagandha (Withania Somnifera), Amla (Emblica Officinalis), Australian Sandalwood oil (Santalum Spicatum) *contains a very small amount of synthetics used sparingly