Our Vision


At Trouva, we envision a world where beautiful offline inventory is easily available to all. We exist to take the world’s best independent retail online.

Launched in London in September 2015, Trouva co-founders Mandeep Singh, Alex Loizou, and Glen Walker recognised that some product categories weren’t able to scale their digital offering. Categories where discovery, inspiration and curation were key, and touch and feel were core to the customer experience were missing from the e-commerce landscape. As a result, customers were able to easily access the products they needed online, but often found it difficult to uncover the products they wanted.

We understand that customers want to discover beautiful and unique inventory through an intuitive experience that excites and inspires; and that finding the perfect product online can be tricky in an environment that focuses on fragmented experiences and commodity purchases.

That’s why at Trouva, we are building a different kind of e-commerce environment, driven by discovery and mirroring the best-in-class offline shopping experience provided by the masters of curation and inspiration - independent boutiques. By combining human-driven creativity with cutting edge technology, we are harnessing the creativity and expertise of the best bricks-and-mortar shops around the world and scaling their offering online to connect with a wider global customer base.

The customer benefit? Easy access to a high quality selection of unique, hard-to-find homewares, handpicked by the world’s best curators. We’re making it easy for our customers to find the right piece for their home, wherever in the world it may be hiding. We want to help them discover more beautiful things, not just more things.

Our Awards

  • No.1 in the Startups 100 Index 2020 (no.3 in 2019)
  • Top 100, Britain's Fastest Growing Businesses, SyndicateRoom 2019
  • Retail 100 2019
  • Emerging Retailer of the Year: Retail Week Awards 2019
  • UK’s Top 5 Startups: TNW Tech5, 2019, 2018, 2017
  • Future Fifty: Tech Nation
  • Europe’s 100 Hottest Startups: WIRED 2018
  • Venture Funded Business of the Year: Startup Awards 2017
  • Hottest E-commerce/Retail Startup: European Tech Startup Awards 2017

Featured Press


  • Sky News, April 2019: Trouva co-founder Alex Loizou speaks to Sky News about the future of retail


  • BBC Business Live, Oct 2018: Trouva co-founder Mandeep Singh discusses why championing independent retail is important for the UK economy