10 Scandi Fashion Brands We Love
Once known for its studious minimalism, Scandi style 2.0 is all joyful prints and palettes, putting the playfulness back into dressing up. From Ganni to Stine Goya, every season the powerhouses that put contemporary Scandinavian fashion on the global stage serve up new pieces that we add straight to our wardrobe wishlists.
There's a reason Copenhagen Fashion Week, the bi-annual showcase of Scandinavia's best designers, is a hotspot of inspiration for discovering emerging brands and street style stars alike.
Looking for some new season inspiration to reboot your style? Keep scrolling 10 of the best Scandi brands championed by our independent boutiques.
“We believe in the colour of power and print,” says Stine Goya, founder of her eponymous label and the breakout success of the Scandi fashion scene. Having steadily built up a loyal fan base since launching in 2006, her unapologetically bold and bright collections are the go-to for those looking to inject more joy into their wardrobes. From XXL graphic polka dots to neon techno checks and ice cream pastel hues, her clashing prints and experimental silhouettes prove more really is more.
Ganni was founded back in 2000 as a quiet luxury cashmere brand, but when power couple Ditte and Nicolaj Reffstrup took the reins 9 years later, it drew the attention of editors from around the world at Copenhagen Fashion Week. Paving the way for a new wave of contemporary Danish fashion brands, it redefined the Nordic aesthetic - goodbye monochrome minimalism, hello print, colour and tongue-in-cheek playfulness - while fostering a sartorially savvy, eco-conscious community of #GanniGirls from London to L.A.
You’ll have spotted Stand Studio’s cult coats and handbags everywhere from Instagram to the streets of fashion month. Specialising in textural fabrics like shearling, faux fur and leather, and adding a Willy Wonka-like magic by way of giant checkerboard patterns and acid hues, Stand Studio’s colourful, fuzzy and sculptural pieces have been championed by the Scandi set since 2014.
Taking the classic rubber raincoat and reimagining it with a self-titled ‘neo-Scandinavian aesthetic,’ Rains has successfully turned a practical piece into a coveted style staple. Blending form and function, its unisex windbreakers, puffers, backpacks and bucket hats are wet-weather essentials for city dwellers and great-outdoors explorers alike.
Creative directors Helle Hestehave and Rikke Baumgarten founded their brand in Copenhagen in 1999, designing collections with women in mind who “want to have fun with their personal expression.” And boy, did they bring the fun. Angel sleeved party dresses, oversized camp collar shirts, tie-dye denim and ‘70s-inspired crochet knits - Baum und Pferdgarten certainly puts playfulness at the heart of getting dressed.
Fans of Nordic neutrals will find a home at By Malene Birger, founded in 2003 with an elevated, contemporary take on laid-back bohemian style. With graphic monochrome prints, luxe woollen knitwear and workwear-ready tailored trousers, the Copenhagen-based brand gives the minimalism Scandinavia made its name with a free-spirited ease.
Multidisciplinary artist Henrik Vibskov has built an all-encompassing creative world, rather than simply a ready-to-wear fashion brand. His boutique in Copenhagen is a space that not only plays host to his namesake label, but also gives both local and international musicians, artists and designers a collaborative platform. As for his wardrobe offering, think architectural silhouettes, technical fabrics and abstract prints.
Founded by sisters Anne Louise Faurholt and Emma Lohmann in 2016, Résumé encapsulates all the best bits of contemporary Danish style: bold hues, retro prints and playful silhouettes. With tie-back linen dresses, ‘60s floral swimsuits and puffy cloud-like tote bags loved by Copenhagen’s coolest, you’ll find your next sunny statement piece here.
Pastel-hued gingham, giant polka dots, ditsy ‘60s florals: print lovers, this one’s for you. While Becksöndergaard’s womenswear is brilliant - think terry towelled two-pieces and candy coloured summer stripe shirts - it’s the brand’s accessories game that really shines. Woven basket bags, retro silk scarves, kitsch hair clips, and statement socks all give the perfect micro-update to any outfit, minimal effort required.
This Swedish label was built in 2000 by Carin Rodebjer on the premise of elevating our everyday wardrobe staples. Think classic cotton sundresses updated in mood-boosting shades like egg yolk yellow, or tried-and-tested trench coats coming in bold, graphic checks. Taking the sartorial heroes relied on for decades and giving them a Scandinavian refresh, it’s the go-to brand for a more considered wardrobe.