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Elena and Mercedes Zubizarreta are the sisters behind own-brand accessories boutique, Zubi in Madrid, Spain. After working in marketing and interior design, the duo decided to start a capsule collection of bags, and that's where the idea for Zubi was born. So, what makes a Zubi bag different? Every ZUBI is made with an original photo taken by Mercedes and Elena around the world, and each bag is named after where the photo was taken. Every piece is unique and 100% handmade by artisans in Madrid and Spain.