London, United Kingdom

From the shopkeeper

"There's nothing like getting up close to a product and hearing the story behind why we felt inspired to buy it," says Zoe, whose boutique carries on a family legacy. Following the Second World War, her grandfather opened a greengrocers whose storefront already came equipped with a name. Not having enough money to change the signage, he kept it. Wanting to pay homage to his success and give him the sign he never had, Zoe name her boutique after him - W.A.Green.

Why Trouva Loves

Dopamine for the home. And W.A.Green's shopkeeper Zoe means it.

Available at W.A.Green