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          3. Stickabush / STAB

          Stickabush / STAB

          Berlin

          About Stickabush / STAB

          After opening their gates on December 3rd, 2009, with the Pre-launch of the Nike Air Pegasus 20th Anniversary Berlin Wall QS, stickabush has become a fixture in the Berlin streetwear scene. Berlin, Mitte, Hackescher Markt. These coordinates are well known to everyone interested in design and products beyond the mainstream. STAB Berlin can be found right in the heart of this Berlin neighborhood. Around here, the true highlights are in the smaller streets, in the smaller concept stores. Stores like STAB, short for "stickabush", located on Gipsstraße 23, are the reference for the premium sneakers, high end apparel and all things streetwear. The portfolio ranges from brands like Nike Sportswear, Adidas Originals, New Balance and Carhartt WIP all the way to Stüssy, Herschel Supply Co. and Rockwell by Parra. Founder Howy Goitom, with his longstanding experience from originating Sneakology in Hamburg, is bridging the gaps between Berlin street culture and Hip-Hop, sneakers from all around the world and music culture in general.

          From the founder

          I think in the future, many retailers will begin to use their stores as media to acquire customers and their media platforms as stores to transact sales. Media is not merely becoming the store, it's becoming the ultimate store. Physical stores are going through a very different but corresponding evolution. Brick-and-mortar stores are no longer simply a channel for the distribution of products. They no longer act as the final point in the purchase funnel.