Squirrel, located in Ulverston, Cumbria, and founded by Katie Holmes, offers an eclectic and quirky mix of homeware and accessories. The boutique offers everything from handmade jewellery to colourful home textiles, ceramics and gardenware alongside wide range of high quality children's toys and games to inspire and educate the younger generation. Passionate about drawing people into the shop and interacting with their customers, the boutique also features a craft area and regularly runs craft competitions for children.
“There is room for the independent retailer, in bricks and mortar and online. This sector can only grow, fuelled as it is by owners who care about their products and the experiences they can offer their customers.”