With a background in buying and merchandising, founder Caroline Clifton wanted to transfer her retail experience into opening her own boutique. Present In The Laine was opened over three years ago in response to a gap in the Brighton market for a boutique selling a variety of quality products from multiple categories, including women's and men's accessories, specific gifting products and cards. Although the shop stocks many items for customers to treat themselves, Caroline is on a mission to help her customers find the perfect gift.
"We carefully select every product for our boutique with our customers in mind, only stocking things we really love. I am constantly inspired by my customers and the area of Brighton, there is such creativity and community here that is unusual on many high streets in the UK."