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About Precious

We are an independent fashion boutique with a store in the famous Columbia Road Flower Market in the heart of London's East End. Founded in 2006 we select a curated selection each season from established brands and niche fashion labels , from a range of European fashion collections all of whom offer modern clothing for todays lifestyle needs from brands including Munthe, Essentiel Antwerp, Suncoo, Part Two, Selected Femme, 360 Cashmere and POM Amsterdam.

From the founder

We love finding new treasures that we can share with our customers! Whether you are looking for that special piece or just topping up your everyday wardrobe, you will find something special here at Precious.