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          Prachtmädchen

          About Prachtmädchen

          Fifteen years ago, Pia Wiechert decided that she wanted to open her own womenswear boutique, selling beautiful yet affordable clothes that she felt her local community would appreciate. Fast forward to the present day and Prachtmädchen on Berlin's Wuehlischstrasse is a key shopping destination for discerning shoppers, filled with a curated selection of brands from all over Europe.

          From the founder

          " When I opened Prachtmädchen fifteen years ago, the streets were packed with artists and students. I wanted to create a happy place where different groups of people could find outfits that matched their identity."