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Plain Bear

About Plain Bear

Starting life as a stall in Greenwich Market Plain Bear, founded by Frank Whitford, is now permanently located in a shop within Deptford Market. Frank was attracted to the area when he realised that he’d be part of a community project supporting local businesses. With a background in art, his interest in the subject of simplicity is apparent in his own-brand clothing where simplified graphics and bold shapes feature. Sourcing clothing and accessories from other brands to sit alongside his own, Frank expertly curates products for the contemporary wardrobe.

From the founder

"I hope and believe that the high street will evolve, with a stronger element of locality; allowing small businesses to flourish and the concept of community to be regained."