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      About Persora

      Our beautiful store is located on the cusp of the Cotswolds in a Georgian town called Pershore in the heart of Worcestershire. We opened the doors to our double-fronted, three storey store in October 2014. Many ask us the meaning of the name of our store - Persora, which is the old Latin name for Pershore. On a day to day basis, our retail space is run by (to quote our window!) "Our Beautiful Shop Is Run By Two Sisters, A Mom and A Pop." Persora is a charming and unique home, lifestyle and gift boutique stocking recognised UK and international brands with a focus on Scandinavian design, alongside uniquely made in the UK products including ceramics, glass, textiles and art work.

      From the founder

      We're passionate about supporting the Great British High Street which is seeing a significant resurgence. We focus on products which are affordable and adorable, totally chic and utterly fabulous. Combining the beautifully ordinary with the not so ordinary to ensure there is a little something for everyone. Plus, we're just about to launch our in-store patisserie and coffeehouse so now we get to snack, drink coffee and have a gin in the outdoor garden space at the end of the day!

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      From Construction to Retail!

      When people ask us our background and our story, they're often surprised that two sisters used to work in the construction industry, one as head of marketing and the other as a project manager. But when the business was sold, a wonderful opportunity came up in our home town - a freehold, three storey Georgian building - which looked horrendous but had immense potential. We weren't sure at the time whether this was a building project or a retail venture, but after hundreds of late nights, sweat and tears - Persora was born. Packed to the brim with Scandinavian inspired and designed products from leading makers including Bloomingville and House Doctor. Today, our 'mini department store' as it has come to be known by the locals, retails huge brands including those such as Katie Loxton, Mews, Estella Bartlett, Klippan and so many more to name just a few of our favourites. After lockdown, the first thing we're doing is launching our rand new in-store patisserie and coffeehouse where you can also enjoy a tipple or two from British artisan makers of gin, ale, rum and anything else that may tickle your pickles so to speak! Even better? We'll join you in enjoying it in our garden space with the sun shining and shopping bags packed full of gorgeous treats.