After working with luxury Italian brands for many years, Jordi Martin fell in love with the Scandinavian way of life. He began to explore their design and heritage, and realised that the area was spawning a new generation of young designers that offered smart, beautiful and affordable products. Seeing that these brands and designers aligned with his own personal ethos, Jordi decided to open a shop in Barcelona that would showcase their work. Nordicthink was the result, and is now a key shopping destination for the city's fans of minimalist design.