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Icone offers a carefully curated range of scandi-style homewares, clothing and accessories. Located in the charming Montmartre area of Paris, the shop prides itself on simple, minimalistic design at affordable prices. Boutique owner Hélène is dedicated to slow, sustainable fashion and travels regularly to Scandinavia to meet like minded designers. A second shop opened in November 2021 in the same street, where you can find basics items with no print and in high sustainable quality.