About FLY9

After years of working as a make-up artist, jewellery designer and interior stylist, Marcia Smith was presented with the opportunity to open her own homewares and lifestyle boutique - she jumped at the chance, and hasn't looked back since. FLY9 in the historic town of Hitchin is a curated interiors boutique, filled with products by brands and makers based in the UK and beyond. Each item stocked in FLY9 has been handpicked by Marcia, whose eye for beauty and openness to unconventional design has given the boutique a truly distinctive aesthetic.

From the founder

"The future of retail, as we see it, will be multifaceted. Shops will have to adapt to the increasingly digital world by having a distinctive online presence as well as an engaging bricks & mortar experience. In-store events will become more common and the retail world will become more social and community based."