About D.A.Y

D.A.Y is a London-based boutique offering Scandi-inspired clothing and accessories from all around the world. Boutique owners and sisters Disha, Apee and Yukti handpick each brand they stock, working hard to create a warm and welcoming shop atmosphere where shoppers can come for styling advice. The vast range on offer features a mix of carefully selected, under-the-radar brands that are affordable, sustainable and unique.

From the founder

"We want shopping at D.A.Y to be an experience where you will feel welcomed, enjoy browsing and discover a brand you didn't already know. We always strive to greet you with smiling face and are here to offer any styling advice if you would like it! "

Numph Numargarete Dress - Dark Sapphire


Yaya Wrap Skirt with Buttons - Greyish Brown