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Just around the corner from the Paseo de Gracia, Barcelona's luxury shopping street, you'll find the district of Gracia. A charming neighbourhood with an entirely different atmosphere, this independent hub is home to Boo, a design-led clothing boutique owned by Alex Molner. Passionate about quality clothing, Alex searches high and low for brands that will inspire customers, all in the boutique's signature style.
"In a sea of faceless chain stores, only boutiques with a strong personality can offer the authenticity that chains can't. We are the last true romantics..."