Founded by Steve and Lynette Pym, Black By Design in Willington is a design-led homewares boutique. Prior to opening their physical store, Steve and Lynette traded online for seven years, honing their industry expertise and refining their product selection. The pair decided that a bricks-and-mortar space where customers could see and feel their range in person was the next logical step.
"Black By Design is unusual in that it was born from an internet-only business. In fact, it was the impersonal nature of the web that inspired us to open our boutique in 2018 — we wanted to get closer to our customers! We focus on a range of designer brands that are not readily available from high-street stores. Located at the fabulous Mercia Marina, Europe's largest inland marina, we are able to build relationships that bring customers back to us on a regular basis, as they can shop with us and spend time enjoying other activities too."