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      About A New Tribe

      East London's A New Tribe offers eclectic selection of beautiful interior objects and textiles sourced from independent designers and small brands from around the world. Founder Ella Jones ensures every object is carefully considered - not only for its beauty, but also for the ethos and care that has gone into each item and brand. The offering includes unique products from Morocco, Japan, India, the UK and the USA - either hand-made or small batch production. A New Tribe is also home to 'The Rug Trade', with an extensive selection of Boucherouite, Azilal, and Beni Ourain Moroccan Rugs including rare vintage finds and newly designed rugs hand-made using the traditional techniques in Morocco.

      From the founder

      "I love having a shop on Chatsworth Road, it has a real mix of people and a community feel, as well as other great independent shops. East London is endlessly creative and has a talent for producing and nurturing talented designers, makers and artists, many of whom I work with."

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